A question that is asked by most recruiters is if recruitment as a skills needs to be treated as a marketing subset. Answers to this question have been provided by a panel on India HRLive. While answering this question the panel also shared their insights on building a career site, lessons for recruiters and marketeers and a path for recruiters to build their career.
Building a career site
@theHRbuddy points that people just “window shop” when they get onto a career site. So what are the ingredients required to brew the right talent combo for the organization.
@Mattcharney says that there is no passive candidate for a company. (there is no such person as a passive candidate..everyone today is open to opportunities)
http://www.linkedin.com/today/post/article/20140501144640-3930926-the-real-skills-gap-competent-recruiters
@Sharlyn_lauby recommends to have a career site that is easy to engage, easy to use with simple navigation and great user experience and easy to share.
@Achyutmenon Don't expect too much out of a career site. Fish where the fish are and hence go find the candidates where they are. Bring in the human element and don’t be too overwhelmed by the technology aspect.
@GlobeSlother mentions with her experience that the whole idea to bring in social media is to be social hence send out your recruitment manager in that world to go and engage with talent communities. Bring in the need for recruitment for the not so active candidate instead of calling them passive candidates.
Lessons for Recruiters from Marketeers
@Mattcharney
Know your audience and learn to communicate with them in the way that they want.
@Achyutmenon
Listen more! Avoid assuming a lot of things about the candidate. Listen to them before we say we understood them.
@GlobeSlother
Make the Employer brand story exciting enough for the candidate to be a part of it. Core product has to be good but the communication has to be equally engaging.
@Sharlyn_lauby
Get to the basics of marketing of applying the 4Ps to the recruitment process.
Advice to recruitment professionals to build their career
Unfortunately the recruitment industry in India is nascent than other western countries. This has made people choose recruitment as a stop gap instead of pursuing it as a serious profession. To avoid this approach and to take up recruitment as a serious profession what is your advice:
@Mattcharney A recruiter needs to have basic understanding about ‘business’. Most times recruitment is not to be made opportunity centric making it sound more like it is about getting value to the organization than to the candidate, but it should be about genuinely knowing more about the person.
@Sharlyn_lauby Irrespective of the recruiter being a generalist or a specialist, they need to know everything about recruitment. Recruitment process is not just about interviewing it is more about strategy.
As a recruiter you may also want to know what are the ways a job seeker uses social media and where would you find him. Here is an e-book about Social Media Recruitment for Job Seekers that would help you understand a job seeker’s hub for recruitment action.
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