Yesterday morning, I listened to a podcast of Prof Vijay Govindarajan-on HBR talking about "How GE is Disrupting Itself" -and evangelising "reverse innovation' for all companies to have a cultural mindset change to be able to unlock opportunities in emerging markets.
To tap opportunities in emerging markets and pioneer value segments in wealthy countries, companies must learn reverse innovation: developing products in countries like China and India and then distributing them globally.
While multinationals need both approaches, there are deep conflicts between the two. But those conflicts can be overcome.
During the day, I came across two more articles:
1.Mr Shyamal Majumdar of Business Standard, who wrote 'that almost 30 per cent of companies in the 2009 Fortune Global 500 list have been developing global talent by long-term assignments in the Asia Pac region.' and cited examples from companies like the Unilever group, Volvo, Essar Telecom, Sony and Nokia!
2. Elsewhere half way across the globe, the Prime Minister of India, Mr. Manmohan Singh was exhorting all Indian Americans and Non resident Indians to leverage on "Modern technologies" and invited the diaspora to 'return back home'!! Highlighting the Five Es - economy, energy, environment, education and empowerment - Mr. Singh mentioned that it forms a critical part of the “next phase” of the relationship between the two countries -US and India.
I somehow have this nagging feeling that global migration of professionals is very imperative for a WIN WIN for all concerned!
And as I listened again to the podcast repeatedly this morning, the writing is very clear on the wall. To quote Prof Vijay Govindarajan, "Companies that don't have a sense of urgency in this area are going to face serious threats to their very existence"!
May be we should look for more answers?
1. How long would off shoring or outsourcing continue relevant? May be it works for cost rationalisation -when one is able to migrate low end repetitive tasks?
2. Unlike globalisation and glocalisation, which needs a very highly centralised organisation structure and decision making process, to implement 'reverse innovative' processes, there is a need for a leadership roles at local /country level-across functions-strategy/R&D/Supply chain etc.
3. Will the quality of the professional in demand be different? As pointed elsewhere in my blog, I would anyday back a returning Indian -who has had prior Indian experience before going abroad- as a better bet as he would be able to bridge the ethos much better.
I look forward to hearing from you!!