Essentially it had analysed how over time there has been a shift of power in the job market ;from the organizations (the “providers of employment” –as in the industrial economies in the seventies) to the individuals in the “intellectual economy” ( the employee would choose whom to work for–and when!)
Little did I think we in India would be looking at the possibility so soon? Yes, lifelong careers had given way to a job every 2 or 3 years in most industries-but to think that we can expect professionals to work for different causes/employers simultaneously wasn't something I could predict..in 2006??
Over lunch today, I met a CEO of a Brand Management consultancy who was evangelizing how it was only a matter of time that like other functions/processes being outsourced, corporates would soon hand over the strategy part! And to meet the market, he is open to looking at engaging professionals PART TIME and reward them for their contributions –thus expanding the reach of the company’s services to smaller tier II cities!
All those wannabe entrepreneurs who haven’t yet gone into it -Any one game? Here is an option for you to be paid a small but steady retainer fee –month on month to cover out of pocket expenses-rub shoulders with the a great team of professionals, create –service-grow a local market and get rewarded commensurate to the results! The best thing is that you can do this by just devoting 25hours a week- rest of the time you can follow your dreams..and work for yourself??
Returning/returned Indians- retired sales and marketing professionals, home makers...Are we ready for such a role??
P.S. Googling for Pink means more crystal gazing..hmm….interesting!! possible??
CREATIVE SHIFT: why right brainers will rule the future: author Daniel Pink discusses his new book, "A Whole New Mind"
The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands.
The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers.
These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society's richest rewards and share its greatest joys.
Pink makes a sound analytic argument for all this. And based on two years of research, he lays out the six essential abilities -- Design, Story, Symphony, Empathy, Play, and Meaning -- that individuals and organizations will have to master to survive in a world of intense competition, the offshoring of good jobs, and the automation of white-collar work.